Comment
Author: Admin | 2025-04-28
Where detumescence doesn’t exist and penises are always hard, and always large. This paper argues that the logic informing sexual biosciences is pornographic rather than medical, and that the logic informing the pornographic penis is economic rather than libidinal. The paper concludes with an attempt to map a contemporary biopolitics of the penis.Marketing Silence, Public Health Stigma and the Discourse of Risky Gay Viagra Use in the USBody & Society, 2011This article analyzes the rise and fall of a public health 'fact' in the US: the assertion that gay men's Viagra use is inherently recreational and increases STD risk. Extending the science studies argument that drug development and marketing entail the construction of new publics, this article shows how strategic drug marketing silences can also constitute new populations of users. It shows how Viagra marketing's silence about gay users, which facilitated legitimization of the drug as an aid for companionate heterosexuality, created a cultural space for the development of health discourse about gay men as illegitimate, recreational and risky Viagra users. Using Susan Leigh Star's concepts of 'simplification' and 'complexification', this article traces the construction and deployment of this public health fact, as well as its subsequent contestation. Using an arena analysis approach, this article demonstrates how marketing discourse and public health fact-making came together in the case of gay Viagra use to refresh long-standing and politically harmful American cultural associations between gay sex and sickness.Talking about bodies online: Viagra, YouTube, and the politics of publicized sexualitiesGender, Place, and Culture, 2014The development of Viagra in the late 1990s ushered in a new age of conversation about sex and sexuality, as men's bodily abilities were put on display for all to discuss. In 2005, the video-sharing technology YouTube was launched. Taken together, these technological innovations – both biomedical and representational – have produced debate around sex, sexualized and gendered bodies, and sexual health. This article interrogates Viagra-related representations posted on YouTube and analyzes sexuopharmaceuticals as a set of intertextualities that create space for both normative discourses and social critiques. Three analytic themes illustrate how Viagra-related YouTube videos (1) reinforce a regime of self-care within a wider context of individualized responsibility for one's sexual health, (2) highlight the values attached to the pharmasexed gendered body for men and women in the age of Viagra, and (3) provide disruptions, in the form of criticism, to the assumption that healthy bodies and relationships need pharmasexual enhancement. The article concludes by suggesting that social networking sites such as YouTube are managed public spaces through which one can interrogate the intertextualities that link discourses related to bodies and sexual health to the virtual and material spaces of everyday life.
Add Comment